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ContactEase Browser-Based Data Management
The Internet has made available a new medium that allows companies to touch the world in ways still being explored. As history tells us, those companies that master the medium will gain the eyes and ears of the public and in turn their business. Professional service organizations that are able to utilize the Internet as a resource will improve their efficiency, productivity, and sales -- establishing a framework to make contact with more people and gather more business. |
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Online List Management In many firms each professional is sent a paper list of all their contacts every time a mailing is done (such as the annual holiday card debacle). With ContactEase's Online List Management, professionals or their secretaries can easily update and select contacts to be on a mailing or event list, saving great amounts of time and avoiding paperwork. They just click on those that should get the holiday card, update their industry, select a holiday gift, or see what their status is for the golf outing. An unlimited number of different events and/or mailings can be tracked with this system, allowing for each user to review their own mailing list. See an example. Your Contacts Update Their Data Online Keeping the data on your contacts up-to-date is a constant challenge. ContactEase's Browser-Based Data Update Module allows your contacts to review and update their own data in a secure environment, giving you their most current information and saving the time and expense (and potential for error) of having someone input it! Using the mass email capability of ContactEase, send a personalized email to the client with a unique link to your website, where their data is ready to be edited securely. Updates can either go directly into ContactEase, or into a "holding tank" to be reviewed and accepted by your staff. One client saved almost 1/2 of their database administrator's time, since only data review was necessary instead of entering all the data directly. See a live example, or read a case study. Event Registration and Newsletter Selection Online With the combination of Personalized Mass Email and Web-Based Data Updates, the choices are limitless: attendees can RSVP for events, indicate their food preference and/or invite others, select which newsletters they would like to receive, update other information, or contact you directly, all in a secure web environment customized for your firm. Examples: RSVP for an Event |
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Personalized Mass Email The personal approach is key in business. This is true in electronic communication as well -- people know (and are not impressed) when they receive an e-mailing where they are BCC'd (and even less impressed when they see a whole list of your other contacts in the TO or CC fields). However, with the personalized emailing feature of ContactEase, you can email each of your contacts individually with a personalized email, sent directly to them only, using their name and other data as appropriate. SPAM filters let your message through, and your audience responds. One client experienced a greater than 75% response rate! Read an article about their experience or See an example.
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data stores
within the firm mean inconsistent large thank-you
to the referral source!).
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