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"Closed Loop Marketing" With Your Firm's Web Site

The Internet has made available a new medium that allows companies to touch the world in ways still being explored. As history tells us, those companies that master the medium will gain the eyes and ears of the public and in turn their business. Professional service organizations that are able to utilize the Internet as a resource will improve their efficiency, productivity, and sales -- establishing a framework to make contact with more people and gather more business. Cole Valley Software has designed a solution from which firms can close the loop from their ContactEase data to their clients and back.

Send Out Your Message and Measure Your Response
Send a bulk e-mailing from ContactEase to a group of qualified (and interested) prospects, and see the response. The system automatically tracks any mailing, whether sent via e-mail or post, and can register the response as well. Marketing can see what message works and what doesn't. ContactEase WebBridge allows you to even measure where users go on your website as the result of a marketing message!

Publish Data Directly To Your Web Site
ContactEase WebBridge provides desired content from your ContactEase database to your website. Anything from professional profiles to event information, WebBridge makes possible marketing synergy - where your ContactEase database adds to the content and purpose of the firm web site -- automating the process.

 

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Mine Data From Your Web Site ContactEase WebBridge establishes true collaboration between your firm web site and the ContactEase database. Not only does WebBridge upload data, it pulls information from the firm web site. If your website tracks information about its visitors, WebBridge can funnel desired site visitor activity on your web site - track where they visited, what area of the site receives the most traffic, and other valuable information. In addition, WebBridge can automate the download of information that site visitors enter. For example, visitors to the sight can RSVP to an event and that response can be automatically recorded in ContactEase.

Marketing Synergy
WebBridge is a data exchange solution designed to leverage the firm's web site in strategic marketing activities. From professional profiles to event planning, WebBridge interchanges the data chosen by your firm. By establishing "emarketing" through WebBridge, the firm is empowered to gather more information, more efficiently, and architect an infrastructure capable of handling this business intelligence.

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